Love 2011 Revealed Here Now!

Love 2010 - 2011

In the next section of the report, we explore the state of the nation when it comes to dating, romance and love – and explore a new breed of realistic romantic, the ‘Pragmantic’.

(Heart)Broken Britain?

The Future Foundation trend, The Myth of Decline, tracks the well-supported camp which insists that as citizens we are less content than we used to be; that we have less time and more stress on our hands; that families and communities are not as strong as before; and that marriage and personal relationships of all kinds are on the rocks. And yet, much of the supporting data in fact demonstrates a counter-argument – that we have more time than ever before, that our relationships are healthy and robust, and that family life is strong. Match.com - Everyone knows someone who met on Match.com. Now it’s your turn. Search Now!

Encouragingly, the findings of the LoveGeist Report back up this counter-argument – far from abandoning long-term relationships in favour of a more temporary approach, or choosing the many distractions in life over love, we see that: A massive 93% of the UK’s daters are looking for a long-term relationship 80% say that having a long-term relationship is important or extremely important to them (see chart below) – this is evenly split between men and women A fifth of daters (rising to 29% of men) say that finding love is the first priority in their lives Nearly half of respondents agree that having a happy love life is more important than their career Nearly 50% would change where they lived in order to fMatch.com - Everyone knows someone who met on Match.com. Now it’s your turn. Search Now!ind long-term love, and more than 40% would reprioritise their career in favour of love.


There is also a sense that the search for love has taken on a new power, that finding a relationship is a fundamental part of life. As relationship expert Kate Taylor explains:

“[The UK’s singles] are looking for love a lot more proactively than in the past. Love is no longer seen as something that ‘just happens’ to people – we know that we have to put a bit of effort in, especially now as more of us work from home and community social events (like dances, discos etc) have stopped.” Match.com - Everyone knows someone who met on Match.com. Now it’s your turn. Search Now!